You hear everyone talking about their brand. If you start by being sincere in what you bring to the table. People will start to notice your truth. That you are real. If you strive to show people that they matter, you can be the brand that others may want to be part of. You can see how brands that imitate get lost in the mix. Originality is the ingredient that makes you stand out. Don't be afraid of being different. Embrace it, be the trendsetter, not the trend follower. Be the trailblazer to show others the way. Reveal that you are the real deal. Leaders don't have to force people to follow, Leaders follow by providing the needs of the people they lead. Your brand represents you without you shouting it out.